They used to say that you can’t judge a book by it’s cover, but modern publishing relies on shelf appeal -be that in a physical or online shop- an invests so heavily in cover designs that generally you can do just that. For bigger releases, editorial, marketing, design and sales will all pitch in about the final cover and title of a book to make sure that it’s discoverable to the readers who are likely to be looking for it. They want you to know what to expect.
With that said, it’s rare these days to pick up a book and find that it’s been somehow mispackaged. The Friendship Cure: Reconnecting in the Modern World by Kate Leaver positively screams self-help book, from the title, to the subtitle, to the girly pink and purple crushed tablet of glitter which has bled into the font. But wait, why is the endorsement on the cover calling the author the new Jon Ronson?
The Friendship Cure by Kate Leaver, despite its confusing title, isn’t a self-help book at all, but a treatise on friendship in the digital age. Touching on a wide range of friendship related topics, it draws on social psychology, anthropology and a healthy dose of personal experience and annecdote to explore why most people’s social networks hover around the 150 mark, looking at different categories of friendship like the Bromance, The Work Wife, The Toxic Friend, The Virtual Friend and Friends with Benefits to resulting in an enjoyable exposition on why friendships matter as much as ever in our disconnected world.
Leaver has serious experience as a journalist, and the book tackles head on the hugely topical issue of the loneliness pandemic, and I’d say it does it very well. The writing at times leaned towards excessive self-deprecation, and there were a few sweeping generalisations in the chapter on whether men and women can ever just be friends which seemed to lend more than a little credence to the films of Nora Ephron, but I enjoyed reading this and found it informative. A solid book.
All the while I was reading it though, I couldn’t help but thinking that if this was a male journalist writing about the importance of friendship, reflecting on his own experience of friendship with men and women and how that had shaped his sense of self, the publishers wouldn’t have gone full throttle on the heavily gendered packaging. The non-fiction market is going from strength to strength in the UK, and it would be nice to see women’s writing being given the same consideration as men’s when publishers are thinking about how they promote books to readers.
We do tend to judge books by their covers after all.