Congratulations if you’ve been living under a rock long enough to have missed that JK Rowling posted new Potter material (specifically an article from Rita Skeeter bitching about Harry and other members of Dumbledore’s Army) on Pottermore today. If you did miss it, then you can access it here.
What’s that? You don’t have a Pottermore account? Neither did I until I used my lunch break to sign up and read the Daily Prophet article. But wasn’t it an effective squeeze page? Pottermore now has the contact details of almost everyone who has read the Potter series and has used the internet today. I’m guess that has to be numbers in the high thousands who’ve signed up today.
As for the article itself? It was all a little bit pointless. It didn’t tell me much about the characters, and I found it a bit weird that Victor Krum (who is older than Harry) is still playing Quidditch at international level when Ginny (who is younger than Harry) has retired from playing the sport professionally to become a writer… I mean, he has to be even older than Ryan Giggs, doesn’t he?
Maybe I’m jaded because I’ve finally gotten over my five-year Harry Potter themed book hangover, but whichever way you look at it, it’s a clever way to attract new users to your site. JK Rowling’s team should run courses on, how to get a million website hits in a day without using magic, charms to increase numbers of unique visitors or clever book marketing that doesn’t rely on the dark arts.