Gender Bending Covers

Game of Thrones cover re-branded as commercial women’s fiction

I was really interested to see the backlash against mainstream publishers who package fiction by women as commercial, women’s interest fiction in saccharine pink covers while promoting fiction on similar subjects by men as literary fiction, even though the writing is of the same quality covering similar themes.

Maureen Johnson lead the charge, asking her twitter followers to create covers for books by famous male author which flipped the author’s gender and thus rendered the writing “commercial” rather than “literary” in the eyes of many publishers. You can see some of the best results here.

I think Jodi Picoult expressed the stupidity of the double standard perfectly in this tweet:

Jodi Picoult Tweet





I came across this story after reading a tweet by Marina Fiorato who wrote The Venetian Contract which had a similar cover positioning issue that I commented on when I reviewed the book. The Guardian picked up the story and discusses some other worrying decisions that publishers have made when designing book covers here.

What’s the worst cover design issue that you’ve come across?

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