Tag Archives: marketing

Harry Potter and the Irresistible Squeeze Page

shocked owlCongratulations if you’ve been living under a rock long enough to have missed that JK Rowling posted new Potter material (specifically an article from Rita Skeeter bitching about Harry and other members of Dumbledore’s Army) on Pottermore today. If you did miss it, then you can access it here.

What’s that? You don’t have a Pottermore account? Neither did I until I used my lunch break to sign up and read the Daily Prophet article. But wasn’t it an effective squeeze page? Pottermore now has the contact details of almost everyone who has read the Potter series and has used the internet today. I’m guess that has to be numbers in the high thousands who’ve signed up today.

As for the article itself? It was all a little bit pointless. It didn’t tell me much about the characters, and I found it a bit weird that Victor Krum (who is older than Harry) is still playing Quidditch at international level when Ginny (who is younger than Harry) has retired from playing the sport professionally to become a writer… I mean, he has to be even older than Ryan Giggs, doesn’t he?

Maybe I’m jaded because I’ve finally gotten over my five-year Harry Potter themed book hangover, but whichever way you look at it, it’s a clever way to attract new users to your site. JK Rowling’s team should run courses on, how to get a million website hits in a day without using magic, charms to increase numbers of unique visitors or clever book marketing that doesn’t rely on the dark arts.

 

Image of owl by Sharon, under terms of the Creative Commons attribution license

Bookshop brilliantly parodies John Lewis Christmas Advert 2013

You may already have heard, but if you haven’t Christmas is officially six weeks today and UK shops are rolling out their blockbuster adverts in the hope of stealing John Lewis’ crown. This year, the John Lewis Partnership (brief side note- am I the only person who finds the Partnerships’ sociolect a little cult-like?) have splashed out a reported £7 million on an old school Disney-style epic of an advert, following the improbable friendship of a bear and hare, which has been doing the rounds on the internet under #BearAndHare. If you’ve managed to avoid it so far, it can be viewed here:

 

What caught my attention though, was this slightly surreal parody from Waterstones Oxford Street, The Hare With the Amber Eyes and A Bear Named Pooh. If Rosie Huntington-Whiteley inspired you to experiment with the unusual this Christmas in her trip down the rabbit hole for Marks and Spencer, then you should definitely watch this for a whole new level of brilliantly weird: