Tag Archives: advertising

Bookshop brilliantly parodies John Lewis Christmas Advert 2013

You may already have heard, but if you haven’t Christmas is officially six weeks today and UK shops are rolling out their blockbuster adverts in the hope of stealing John Lewis’ crown. This year, the John Lewis Partnership (brief side note- am I the only person who finds the Partnerships’ sociolect a little cult-like?) have splashed out a reported £7 million on an old school Disney-style epic of an advert, following the improbable friendship of a bear and hare, which has been doing the rounds on the internet under #BearAndHare. If you’ve managed to avoid it so far, it can be viewed here:

 

What caught my attention though, was this slightly surreal parody from Waterstones Oxford Street, The Hare With the Amber Eyes and A Bear Named Pooh. If Rosie Huntington-Whiteley inspired you to experiment with the unusual this Christmas in her trip down the rabbit hole for Marks and Spencer, then you should definitely watch this for a whole new level of brilliantly weird: