Most authors know that approaching bloggers to review their new book is a great way to drum up some free publicity that gives their book a word-of-mouth popularity, but when it comes to approaching blog authors, their emails can be very hit and miss. Based on the emails I receive every day, here are my top five tips to help authors with traditional presses and self-published authors achieve a higher response rate when approaching bloggers about their books.
Tip Number 1 – Check the blog’s reviewing policy
I wrote my reviewing policy so that anyone who asks me to review their book knows exactly what to expect when dealing with me – I don’t do paid reviews, I won’t mince my words, I don’t guarantee a review for books that were just blah and I don’t review self-published novels. I’d say roughly half of the emails I receive asking me to review books are from self-published authors who haven’t spent the time familiarizing themselves with my reviewing policy beyond lifting my email address from it. If their book looks interesting and I know of another blogger who would review, I will try to link them up, but more often than not I have to delete their email without replying.
Tip Number 2 – Personalize your emails
No address is just rude, Dear Blogger is a bit annoying. If you’re taking the time to email bloggers, don’t send a clearly mass email in the hope that someone is going to commit at least three hours to reading your book and writing a considered review. Dear Book and Biscuit is acceptable, but most bloggers will have their name in their About Me section, and they won’t mind you using it.
Tip Number 3 – Build relationships
Bloggers can be really busy people. I work and have a toddler. Lots of other bloggers do too, or have other really time intensive commitments. If I’m pushed for time and declining reviews, I’m far more likely to make time to review a book by an author or publisher I have an existing relationship with. I doubt I’m the only one who feels like this. Rather than cold email a blogger, take your time to get to know their site, engage with it, comment on their blog, chat with them on social media. It will set you apart from authors who have lifted their contact details from a book reviewers list that many bloggers didn’t opt in to.
Tip Number 4 – Use your existing networks
If you’ve written a book, there’s a good chance that you’re a reader too. What existing networks do you have that allow you to reach readers that you’ve already built a relationship with? Do any of those blog, or would they be able to recommend interested bloggers who specialise in your genre? It’s worth reaching out with a personalized email to ask for their help or advice. It seems to me that there can be a lot of ego involved when people start out writing, but the authors I admire and who seem to be really successful are genuinely interested in being part of a community with like minded readers. I guess it’s all part of really understanding your target audience.
Tip Number 5 – Don’t pay for reviews
I know that it may seem tempting. And I know that there are unscrupulous sites which tout themselves as blogger networks who will take your money to arrange a blog tour or similar. I found this out when I provided an honest review after another blogger had begged me to as a favour, and the author became very upset because she had paid the other blogger (without my knowledge) and assumed that she had bought a positive review from me. It caused a lot of bad feeling all round. If you put in the work making yourself a part of a reading and writing community, you won’t have to pay for reviews, and you’ll build a more engaged following for it.
Fellow bloggers, is there anything else you’d add to this? Authors, what’s worked well in your experience?
To say that Phoebe has an obsession with Peter Rabbit is something of an understatement. She lives and breathes Peter Rabbit, be it the books, the TV series with Nimah Cussack that I enjoyed as a child and found on Amazon, or the Nickelodeon series which created the admirable Lily Bobtail to go alongside the traditional male characters.
She wakes up in the morning and tells me she’s dreamt about Peter Rabbit, runs around the house looking for the fierce bad rabbit, and shows me the best places to hide from Mr McGregor after we’ve stolen radishes from his garden. At the end of all this, she falls asleep cuddling Benjamin Bunny.
You can imagine then that when I saw that Henley River and Rowing Museum were running a Peter Rabbit: Mischief and Mayhem exhibition, with everything from original Beatrix Potter illustrations and vintage toys, to interactive exhibits ideal for tiny rabbit addicts.
We had a lovely day at the museum. The ground floor exhibition area had a fairly traditional museum display with beautiful original illustrations, vintage toys, first edition books etc. in glass cabinets, which would have the potential to be a little dull for your typical toddler, but the museum had added a lovely little reading area, colouring table and post office in which children could write letters to their favourite Beatrix Potter characters. They also had a shelf of cuddly toys based on Beatrix Potter characters so the little ones could choose a friend to look around with, Phoebe chose Squirrel Nutkin (or Scwerl Nutkah, if you will).
Upstairs, there was a wonderful hands on exhibit for little children. They could serve customers in Ginger and Pickles shop, peg washing on Mrs Tiggywinkle’s line, plant and harvest carrots in Mr McGregor’s garden, play in Peter Rabbit’s burrow, and play puppets with Mr Tod, Tommy Brock and Diggory Delvet in a puppet theatre.
The museum entry cost about £25 for two adults, with free entry for children. On the face of it, that’s a pretty expensive day out, but this gives you entry to the museum for a year, and I’m already planning to go back to check out their Wind in the Willows exhibition. I was really impressed by how child friendly the exhibit was so, I’ll be keeping an eye out for what else is coming up in the future.
“Hey,” said Shadow. “Huginn or Muninn, or whoever you are.”
The bird turned, head tipped, suspiciously, on one side, and it stared at him with bright eyes.
“Say ‘Nevermore,'” said Shadow.
“Fuck you,” said the raven.”
American Gods by Neil Gaiman
I’ve always like the work of Neil Gaiman for his classic storytelling ability, the way he draws in elements of classic folklore and fuses it with pop culture to create something new. I don’t think that the concept of Gods drawing power from belief is anything especially new, but I loved what Gaiman did with this in American Gods– how human some of the Gods had become, and the circumstances they find themselves living in. The ways they try to survive.
At times Neil Gaiman’s writing reminds me a little bit of Terry Pratchett without the footnotes because the stories within stories gain a momentum of their own and pull away from the main narrative. The vignettes in the novel are probably an example of this, some linked up with the main narrative as with the child in the cave and Hinzelmann, but in some like the story of Essie Tregowan it felt as though Gaiman was stretching his storytelling muscles and enjoying it, or in the case of the African twins that he was stretching his storytelling muscles and revelling in the horrors of history.
I’ve had American Gods in my house for a while now (this will be a regular theme in some of my forthcoming reviews- I’m trying to have a blitz of my unread books with missed results) after I found it on a bench with a playing card tucked in the back in lieu of a bookmark. It was starting to rain and the book marked looked as though whoever had been reading it had finished, so the book came home with me and it came to the top of the pile when I started seeing potential spoilers everywhere when the Amazon series was released- I needed to read it before someone spoiled a plot point.
I meant to review the novel before I watched the TV series to keep my thoughts on the two separate, but I’m afraid I watched the first episode so now the waters are muddied and I don’t want to write too much that will make this become an American Gods book and TV series comparison, but I thought that the episode that I watched was a poor adaptation. It felt too cartoonish; the violence amped up and the context missing. Because the concept of belief is so important to the novel, Shadow’s internal narrative was critical to the events of the novel. In the book his shock and disbelief at the death of his wife felt palpable, in the TV series, he just looked a bit pissed off.
So if you’re wondering, read American Gods first, then watch the TV series. Or skip the TV series entirely and pick up another book instead.
“But a lonely man is an unnatural man, and soon comes to perplexity. From perplexity to fantasy. From fantasy to madness.” My Cousin Rachel by Daphne du Maurier
I don’t get as much time to read as I used to (and even less time to write blog posts that do more than scratch the surface of books) but I was determined to read My Cousin Rachel by Daphne du Maurier before the Roger Michell directed film version starring Sam Claflin and Rachel Weisz hit the cinemas, or at least before going to see it.
For readers who first encountered Daphne du Maurier through her most famous novel Rebecca and have loved her works ever since, My Cousin Rachel doesn’t disappoint, offering the same rugged Cornish landscape, with a plot featuring stately piles, mystery, romance and intrigue which keeps twisting and turning to the very end.
In My Cousin Rachel, Philip Ashley takes on the role of naïve narrator, whose comfortable existence is rocked when his beloved cousin Ambrose Ashley dies abroad, shortly after his marriage to Philip’s mysterious cousin Rachel. The official verdict is that Ambrose has died of a fever, which was further complicated by a brain tumour that lead to violent delusions, but Philip believes that there is some truth to the letter Ambrose has sent him begging for help and suggesting that his wife has poisoned him. Philip vows revenge upon Rachel, and soon has this in his sights when she arrives at his house to return Ambrose’s belongings. But Rachel is every bit as charming as Ambrose made out, and despite his suspicions, Philip finds himself increasingly drawn to the attractive widow.
Though My Cousin Rachel has a huge amount to recommend it, what stands out for me is the psychological complexity of the novel. Despite being the titular character, Rachel remains something of an enigmatic figure, in part a vulnerable woman living at the mercy of her erratic relative, in part a woman with huge power to entice, heal and potentially destroy, we receive almost all of her history and description through other characters which means her actions can never receive a straightforward interpretation. Philip’s progression from his self-perception as something of a man of the world who has modelled himself on his idol, sees him move from outright misogyny to falling into a deep obsession, acting out an Oedipal complex with his father figure’s widow who oscillates wildly between being an object of desire and a symbol of destruction in his mind.
It’s enough to make you want to go on a Daphne du Maurier binge all summer. And I’m going to Cornwall soon… as to whether Rachel is guilty or innocent, I’m keeping spoilers out for my review for those who have yet to read it, but let’s discuss in the comments!
I’ve been finding it difficult to get drawn into novels recently. You know the kind of thing, you’re busy with work and life, so when you do get the time to read you’re so tired that your brain doesn’t really engage enough to full commit to the world of the novel.
But every so often, something comes along which really hooks you, so you forget about that. The kind of book where you go and have a lie down with a low level headache when the baby’s gone to bed at seven, start reading the first chapter, and before you know it, it’s two in the morning and you just have to finish the last chapter even though you know you need to be up at half past five. Ginny Moon by Benjamin Ludwig was that book for me this week.
The novel opens with fourteen year old Ginny, an autistic girl who is living with her Forever Parents having been removed from the care of her unreliable, drug addict mother, looking aft er one of those electronic plastic babies they give teenagers to give them a better understanding of what an unplanned pregnancy can do to your quality of sleep. She’s tried rocking it, shushing it, letting it suck her finger, but it just keeps crying. And it reminds her of her Baby Doll, the real one, which she left in a suitcase at her mother’s apartment when the police came to remove her into care.
People will inevitably compare Ginny Moon to The Curious Incident of the Dog in the Night-Time, but for me, Ginny Moon was actually a far more gripping read, the kind of gripping where someone has hold of your intestines and every now and again gives them a little twist to make sure that you’re paying attention. With respect to Mark Haddon, it might be the benefit of fourteen years life experience and having worked with autistic children since I read The Curious Incident… and it might be having a child of my own, but I really felt that in Ginny Moon the author Benjamin Ludwig had crafted something much more involving.
I don’t want to give too much away, because I would highly recommend that you read this, and that you do so without spoilers, but I felt like I was being dragged along through Ginny’s story, seeing all of the pieces fitting together from the information that Ginny was unable to communicate to her Forever Parents and therapist because they were unable to fully appreciate that what she was saying was true, and becoming more and more horrified by the potential situations that I anticipated playing out but that Ginny was partially blind to because of her all-consuming fixation on her Baby Doll. I found myself simultaneously feeling an immense like for characters for the way they behaved towards Ginny, and a total empathy and pity because who could honestly say they would have been able to behave differently?
I was one chapter from the end of Ginny Moon when my nearly-two year old woke up. I went in to her room, picked her up and cuddled her back to sleep all the while thinking how lucky we are. A real privilege checker of a book.
“As specimens go, they always get excited about me. I’m a good one. A show-stopper. I’m the kind of kid they’ll still enquire about ten years later. Fifty-one placements, drug problems, violence, dead adopted mum, no biological links, constant offending. Tick, tick, tick.”
The Panopticon, Jenni Fagan
At the opening of Jenni Fagan’s debut novel, fifteen year old Anais Hendricks, the anti-hero of the piece, is sitting hand cuffed in the back of a police car being transferred to The Panopticon a children’s unit with a watchtower that forces its residents to live under constant observation. She has blood on her school uniform, and a police woman is lying in a coma that she is unlikely to come out of.
The opening of the novel, coupled with the fact that Anais is feisty, intelligent and stylish, seemingly possessed of a six sense which allows her to see to the very core of people, could make this sound like a middle of the road, young adult dystopian novel. This couldn’t be further from the truth. Because beneath her tough exterior, Anais is incredibly vulnerable, a teenage girl for whom the label at risk might have been invented- in the grip of delusions fuelled by narcotic psychosis or untreated borderline personality disorder, she has been exploited or failed by most of the adults she has encountered in her short life. This is not a novel which uses a dystopia as a smoke screen for real world issues, this is a novel about real world issues which hammers home the appalling ways that the most vulnerable members of society are so often failed and demonized.
Jenni Fagan’s writing is like slam poetry, the perfect words chosen with flair that punches you in the guts. Her characterisation is exemplary and nothing I can say will do it justice, so what I will say is that The Panopticon is a novel which probably needs a thousand trigger warnings, but I would recommend that everyone reads it.
When Anne Morgan’s restaurateur boyfriend and boss begins an affair with an investor’s daughter, Anne becomes obsessed with lifestyle guru Emma Helmsley whose Marie Kondo-style lifestyle tips promise to bring order to her newly chaotic existence. And it isn’t too long before she sends a speculative application to be Emma’s housekeeper, so that she can be closer to the lives of Emma and her perfect family.
I’m normally not a fan of books without likeable characters to get behind, but in this single white female with a twist novel, Suellen Dainty has gotten it to work to make The Housekeeper an entertaining story of memory, abuse and betrayal.
Only kidding. I knew it was World Book Day, just about. I remembered the day before it when the a sign on the nursery door reminded me that children were meant to come in dressed up as their favourite book character. This post is late because I’m too tired to blog any more.
Now, I don’t know if you’ve ever tried talking to a toddler about who their favourite book character is, but even a relatively verbose twenty month old can be quite evasive on the subject. Throw in the need to cobble together at short notice a costume that won’t be torn off in a fit of pique and you face a challenge.
Ladies and gentlemen, I give you Peter Rabbit… or at least, bunny ears and a blue jacket.
The costume is, admittedly, not great but I had to admire the spirit in which she wore it. She strutted into nursery and glared at anyone who dared to call her Phoebe. As soon as they called her Peter, she hopped quite happily around the room and settled down quite happily for a snack.
As for me, I’m joining the ranks of parents not quite sure why World Book Day seems to be about dressing up and not, say, reading a book.